Let's create a new collection together?
People feel that they are part of a community when they identify with it and feel involved with it, not only because of its ideals and concept but also because of the entire image it represents.
The merchandising of your box/gym/studio is a fundamental component of what you offer your athletes/members. It is through this that you express the idea that: “I belong to this box”, “This is my second home” or “This is where I excel every day”.
And we’re here to help! Here are some tips for creating a simple and effective merchandising plan:
- Plan orders by season;
- Select only a few products per order;
- Launch a pre-sale;
- How to communicate the new collection in pre-sale;
- The Limited Edition Mindset ;
- Build a box merchandising culture ;
- Having a store inside the box , yes or no?
- What to do with old/outdated stock.
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